Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's

How well are you found in Google for the phrases that describe your business? Not at all? The third page? If the answer is “No” or you are ‘not sure’ then it’s quite likely that you will directly benefit from reading further.


Here’s the facts – Hundreds of thousands of websites with millions of pages all lovingly and painstakingly (and sometimes expensively) produced will never, ever be found. Fact. You don’t need me to tell you that if your website can’t be found in response to a search then it can’t do anything for you – 85% of search activity happens on page one.


Why does this happen? Quite simply it’s because most websites are constructed with more emphasis placed upon design, colour, layout and other more aesthetic factors rather than their attractiveness to the search engines.


The main advantage of Search Engine Optimisation based marketing is cost: although initial consultation and implementation of your Search Engine Optimisation strategy may require a lot of work, this method is essentially free once it is set in motion. Furthermore, Search Engine Optimisation is the best way to send high numbers of targeted, interested leads to your site.


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